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The California Consumer Privacy Act (CCPA) gives California consumers the right to opt-out of the sale of their personal information.

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Websites are required to inform users of their rights under the CCPA and provide a clear and easy-to-use opt-out mechanism.

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One common method used by websites to track user behavior is the use of cookies, which can be managed by users through their browser settings.

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Opting-out of the sale of personal information may not stop advertisements entirely, as websites can still use non-personalized or contextual ads.

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Users should be aware that their personal information may still be collected by websites even if they choose to opt-out of the sale of that information.

Websites are required to provide links to additional information and resources to help users exercise their rights under the CCPA.

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Images by Gettyimages

The CCPA is just one example of new regulations being implemented to protect consumer privacy and data security.

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Companies are increasingly investing in tools and technologies to help them comply with these regulations and meet consumer expectations for privacy and transparency.

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Consumers have a growing awareness and concern about how their personal information is collected, used, and shared online.